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Twitter Jeep

Jeep Twitter hack turns page into Cadillac


By Ishbel Macleod, PR and social media consultant

February 19, 2013 | 2 min read

Only a day after the Burger King Twitter page was hacked with claims that it was sold to McDonalds, Jeep is suffering the same fate.The car brand has been ‘sold to Cadillac’, according to the stream, with tweets including ‘You'll never catch @50cent ridin in a Dirty Ass @Jeep !!!! #ForDaLuLz #FreeJeep’ and ‘AY HELLO TO DA BAD GUYS @LILINTERNET @DFNTSC @GUHTI_’Yesterday, Burger King saw a huge increase in Twitter followers during the hack: perhaps Jeep just saw this as an unusual way to build publicity? Cadillac has denied any responsibility in the matter.

Whoever is responsible, the fact that it has happened to two big American brands in a row is something social media managers –and Twitter – should be looking into.UPDATED: Sam Garrity, director of digital marketing agency, RocketMill, commented on the two Twitter hackings: "It's just gone from bad to worse for Twitter. The social network appears to under siege. "Following Monday's Burger King antics, now Jeep's Twitter account has been hijacked. "For brands, Twitter will feel like a bit of a free-for-all right now. "And it seems the bigger you are, the bigger a target you are. "Twitter has a serious problem on its hands. It urgently needs to improve its authentication and security, because at the moment its security measures are substandard. "There's no doubt that social media platforms like Twitter are here to stay but the ones that can't offer a degree of security and peace of mind to both private and corporate users risk being superseded. "Social media are increasingly an integral part of companies' communications strategies, but the more social companies become, the more exposed they can be."
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