EU 'BRAND' project to work with Weber Shandwick North on three-month long partnership

The EU ‘BRAND’ project has selected Weber Shandwick North to promote the value and success of the EU Ireland-Wales Interreg IVA cross border project with consumer and specialist audiences.

The three-month long partnership will be focused on profiling the project’s successes within local businesses and communities across four areas of Ireland and Wales as well as engaging with new territories to take up the BRAND project.

The EU programme, which will run for three years, aims to strengthen economic and social cohesion by promoting international and cross-border cooperation between Rhyl and Holyhead in Wales and Athy and Dún Laoghaire in the Republic of Ireland.

BRAND project coordinator Carolyn Brindle, commented: “We were very impressed with Weber Shandwick’s response to the brief, they clearly understood the value of the work we have carried out so far and had a focused strategy on promoting the projects, partner towns and BRAND toolkit to key audiences.”