The Drum Awards Festival - Extended Deadline

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By Ishbel Macleod, PR and social media consultant

January 28, 2013 | 1 min read

It’s that time, ladies, the Diet Coke Hunk for 2013 has been revealed as Andrew Cooper.

This time, the Diet Coke Hunk is not a window cleaner, but a gardener, who is forced to take off his shirt after women make him open a can of Diet Coke that has rolled down a hill and fizzes all over his T-shirt.

In the 60 second version of the ad, created by BETC London, the women then spend about 15 seconds staring at the topless man, who wrings out his top and walks away.

The re-launch of the Diet Coke Hunk is to celebrate 30 years of the brand.

Agency: BETC

Creative Team: Neil Dawson / Clive Pickering TV Producer: Karen Egan / Lotte Whatmough Film Prod Co: MJZ

Director: Rocky Morton

Producer: Chris McBride

Dir of Photography: Nicholaj Bruel

Production Designer: Riccardo Pugliese

Post-Prod House: Finish

VFX Producer / Supervisor: Cheryl Payne

Editing House: Final Cut

Editor: Joe Guest

Audio House: Wave

Coca-Cola

Content created with:

BETC London

BETC London is a premium creative agency in the business of attraction. Building brand value for their clients, attracting people to their brands. Since opening...

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