Hilco now looking to buy Jessops brand?

Reports are beginning to surface that Hilco, which recently agreed to take on all of HMV’s debts, is in discussions with the administrators, PricewaterhouseCoopers, about acquiring the Jessops brand.

Some sources say that, if successful in the negotiations for buying the Jessops brand and website, Hilco will look at opening Jessops concessions in HMV stores.

Rob Hunt, Jessops joint administrator and PwC partner, told the BBC that it is in talks with a number of interested parties at the moment. He said: "We have a number of people interested in the brand but we will not disclose or confirm individual parties as this is confidential information."

Similar to HMV, Jessops’ collapse was largely due to competition from online retailers. The closure of its 187 stores saw around 1,500 people lose their jobs.

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