Microsoft Advertising appoints Sara Linfoot to newly created brand integration specialist role
Sara Linfoot has been appointed to the newly created position of brand integration specialist by Microsoft Advertising
Based in Microsoft’s London office, Linfoot will work closely with the commercial and editorial teams to spearhead new opportunities for brands to create partnerships with MSN across Windows 8, Xbox, Skype, Windows Phone and Bing.
Linfoot has 12 years’ digital experience in publishing and sales. Her previous roles include head of digital brand solutions and the commercial department’s digital innovation manager for Guardian News and Media.
She launched her own consultancy in 2010, developing digital strategies for a range of clients including Channel 4, The Fairtrade Foundation and Northcliffe Media.
Speaking on the appointment Linfoot said: “This is an extraordinary time for Microsoft. I’m looking forward to breaking new creative boundaries with a business that offers a unique combination of scale, content and technology. The continued investment in MSN’s editorial offering, combined with Microsoft technology, will allow us to maximise effectiveness for our clients and re-imagine advertising for our audiences.”
Linfoot will report directly to James Hayr, head of advertising solutions. He added: “Sara’s CV speaks for itself and we are delighted that she brings such rich experience to the MSN team. She will help our partners realise the incredible creative potential that the MSN platform in particular has to offer. Microsoft is reinventing the web and, with Sara, we will be co-creating with brands from the beginning, ensuring we develop the best possible campaigns together.”