Red Bull tops the chart for its social video strategy, according to a global report by goviral, which names the top 100 brands in terms of their strategy, while Apple came in at 11 and Jack Daniels came in at 99.
Brands were audited based on volume, total views and engagement for content uploaded to YouTube, Vimeo and Facebook in 2012.
The research found that only 15 per cent of brands have official channels on Vimeo, with the majority relying solely on YouTube to host content.
Mads Holmen, planning director for goviral, said: “The results of goviral’s Social Video Equity Report prove that when it comes to branded content, fortune favours the brave.
“Brands like Red Bull, Old Spice and Nike are risk-takers, constantly disrupting what’s expected to spark agenda-setting conversation. An effective social video strategy can elevate a brand beyond the product, creating an experience consumers really want to be part of.”
The goviral Social Video Equity Report 2012 – Top Ten
1. Red Bull
6. Old Spice
8. Coca Cola