Ad of the Day: Tesco - Stand Up To Cancer

This lovely film was blue supermarket's contribution To Channel 4's Stand-Up to Cancer endeavour last week. If you can watch the vignette in which a teenage boy unashamedly hugs his mother in front of two bewildered friends without being moved then you may went to check whether or not you have a functioning heart.

Agency: The Red Brick Road

Creative Team: Matt Allen / Jess Little

TV Producer: Miles Nathan

Film Prod Co: Believe Media

Director: David Hartley

Producer: Phil Barnes

Dir of Photography: Paul Newton

Production Designer: Ashling Johnson

Production Manager: Hiywet Abate

Post-Prod House: Nice Biscuits

Editing House: Final Cut

Editor: Darren Baldwin

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