The London 2012 Olympic and Paralympic Games saw significant investment in the out of home industry from media owners. But what will be the legacy of the Olympics for out of home? Nick Mawditt, global director of insight and marketing, Kinetic Worldwide, draws on key findings from a recent Kinetic report into the issue.
Report: What is the legacy of the London 2012 Olympics on out of home advertising?
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Kinetic Worldwide is the world’s largest planner and buyer of Out of Home media and the global leader in understanding how brands can connect with people’s lifestyles and the environments they engage with.Find out more
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