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London 2012 Olympics

Latest marketing and advertising news for London 2012 Olympics, including insights and opinions.

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London 2012 and World Athletics 2017 pricing chief on how to better pitch your worth

13 September 2017

London 2012 Olympics

Following its vote to leave the European Union, does Britain need a rebrand to sell itself...

17 August 2016

West Ham United

West Ham forever blowing Heineken bubbles signing 5 year drinks partnership

05 August 2016

Rio 2016 Olympic sponsors have clocked up 400 years’ worth of watch time on YouTube, with Always...

01 August 2016

London 2012 Olympics

UK government found to have funded Muslim propaganda films for London Olympics

03 May 2016

US Olympian Nick Symmonds sells ad space on his shoulder to highlight 'antiquated' brand placement...

28 April 2016

London 2012 Olympics

How sponsorship has (and hasn’t) changed since the London 2012 Olympics

27 April 2016

West Ham United

West Ham's new home expected to be named Mahindra Stadium as part of naming rights deal

20 April 2016

West Ham United

West Ham to lose £4m chunk of any stadium naming rights deal to LLDC

15 April 2016

West Ham United

West Ham'll make you ham-fisted with these 'Farewell Boleyn Foam Stadium' gloves

16 March 2016

5 of the best designed Olympic mascots

04 December 2015

London 2012 Olympics

‘Never take no for an answer’ - former Culture, Media and Sport minister Tessa Jowell on what...

08 October 2015

Google appoints Olympic Cauldron creator Heatherwick Studio to design £1bn London HQ

15 June 2015

London 2012 Olympics

9/11 sculpture by Miya Ando takes up residence at Olympic Park

17 March 2015

Adam&eveDDB work for Foster’s scoops Grand Prix at IPA Effectiveness Awards

27 October 2014

Commonwealth Games

What did the Commonwealth Games Glasgow 2014 opening ceremony mean for Scotland the brand?

24 July 2014

BrewDog's greatest hits – a look at the brand that doesn't give a shit

30 April 2014

Coca-Cola celebrates 35-year partnership with Special Olympics Great Britain with marketing...

14 August 2013

Commonwealth Games

Glasgow 2014 Commonwealth Games names five new ambassadors including Jessica Ennis-Hill and...

12 August 2013

London 2012 Olympics

Britain as a brand seen as more progressive, trendy and dynamic a year after Olympic Games

02 August 2013

London 2012 Olympics

London 2012 head of new media Alex Balfour joins Engine as chief digital officer

18 July 2013

Commonwealth Games

The Drum Live: Traditional marketing communications ‘not enough’ to promote Glasgow 2014 Commonwealth...

03 July 2013

London 2012 Olympics

London 2012 volunteer legacy charity signs BT as first commercial partner

23 May 2013

Outdoor Advertising

JCDecaux sees positive impact from Olympic advertising with 6.5 per cent revenue increase for...

25 January 2013

Live Nation confirms exclusive deal to host gigs at Olympic Park

22 January 2013

More power to your elbow: How Paddy Power established its own brand of ambush marketing

07 January 2013

How can search marketing aid online strategies in the year dubbed 'Empty13'?

04 January 2013

Live Nation reported to be in talks to host events at the Olympic stadium after cutting ties...

03 January 2013

Lord Sebastian Coe

Lord Sebastian Coe says over-use of Twitter and social media leads athletes to distraction

31 December 2012

The Queen to praise Team GB as her Christmas broadcast goes 3D for first time

25 December 2012

Ad of the Day: Children In Need - Do Your Thing

13 December 2012

How Number 10 Downing Street video raised awareness for somewhereto_ project funded by Legacy...

12 December 2012

Olympics generates 150 million tweets, beating US election, Super Bowl and Euro 2012

11 December 2012

London 2012 Olympics

The Drum Design Awards judges' favourite design work for 2012: 'The Olympic Cauldron' - chosen...

10 December 2012

SportsAid works with Founded to refresh brand ahead of Glasgow 2014 and Rio 2016

22 November 2012

London 2012 Olympics

UK Event Awards 2012: Special recognition award given to London Olympic and Paralympic Games...

21 November 2012

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