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London 2012 Olympics

Latest marketing and advertising news for London 2012 Olympics, including insights and opinions.

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London 2012 and World Athletics 2017 pricing chief on how to better pitch your worth

London 2012 Olympics

Following its vote to leave the European Union, does Britain need a rebrand to sell itself...

West Ham United

West Ham forever blowing Heineken bubbles signing 5 year drinks partnership

Rio 2016 Olympic sponsors have clocked up 400 years’ worth of watch time on YouTube, with Always...

London 2012 Olympics

UK government found to have funded Muslim propaganda films for London Olympics

US Olympian Nick Symmonds sells ad space on his shoulder to highlight 'antiquated' brand placement...

London 2012 Olympics

How sponsorship has (and hasn’t) changed since the London 2012 Olympics

West Ham United

West Ham's new home expected to be named Mahindra Stadium as part of naming rights deal

West Ham United

West Ham to lose £4m chunk of any stadium naming rights deal to LLDC

West Ham United

West Ham'll make you ham-fisted with these 'Farewell Boleyn Foam Stadium' gloves

5 of the best designed Olympic mascots

London 2012 Olympics

‘Never take no for an answer’ - former Culture, Media and Sport minister Tessa Jowell on what...

Google appoints Olympic Cauldron creator Heatherwick Studio to design £1bn London HQ

London 2012 Olympics

9/11 sculpture by Miya Ando takes up residence at Olympic Park

Adam&eveDDB work for Foster’s scoops Grand Prix at IPA Effectiveness Awards

Commonwealth Games

What did the Commonwealth Games Glasgow 2014 opening ceremony mean for Scotland the brand?

BrewDog's greatest hits – a look at the brand that doesn't give a shit

Coca-Cola celebrates 35-year partnership with Special Olympics Great Britain with marketing...

Commonwealth Games

Glasgow 2014 Commonwealth Games names five new ambassadors including Jessica Ennis-Hill and...

London 2012 Olympics

Britain as a brand seen as more progressive, trendy and dynamic a year after Olympic Games

London 2012 Olympics

London 2012 head of new media Alex Balfour joins Engine as chief digital officer

Commonwealth Games

The Drum Live: Traditional marketing communications ‘not enough’ to promote Glasgow 2014 Commonwealth...

London 2012 Olympics

London 2012 volunteer legacy charity signs BT as first commercial partner

Outdoor Advertising

JCDecaux sees positive impact from Olympic advertising with 6.5 per cent revenue increase for...

Live Nation confirms exclusive deal to host gigs at Olympic Park

More power to your elbow: How Paddy Power established its own brand of ambush marketing

How can search marketing aid online strategies in the year dubbed 'Empty13'?

Live Nation reported to be in talks to host events at the Olympic stadium after cutting ties...

Lord Sebastian Coe

Lord Sebastian Coe says over-use of Twitter and social media leads athletes to distraction

The Queen to praise Team GB as her Christmas broadcast goes 3D for first time

Ad of the Day: Children In Need - Do Your Thing

How Number 10 Downing Street video raised awareness for somewhereto_ project funded by Legacy...

Olympics generates 150 million tweets, beating US election, Super Bowl and Euro 2012

London 2012 Olympics

The Drum Design Awards judges' favourite design work for 2012: 'The Olympic Cauldron' - chosen...

SportsAid works with Founded to refresh brand ahead of Glasgow 2014 and Rio 2016

London 2012 Olympics

UK Event Awards 2012: Special recognition award given to London Olympic and Paralympic Games...