By The Drum Team | Editorial

October 22, 2012 | 1 min read

As the US presidential race heats up, Zappar has launched its new election-themed augmented reality hats – Zaphats.

Users of the Zappar mobile app have been allowed to show their support for either President Barack Obama or Republican presidential candidate Mitt Romney through a three-dimensional mask of either candidate which appears when the user is wearing a hat.

Hats can be bought via and the Zappar app can be downloaded for free.

Kirk Ewing, creative director and founder at Zappar, said: “At Zappar, we’re always looking for new ways to make life more fun through the use of augmented reality.

“These election-themed Zaphats certainly deliver on that and should make debating with your friends and family even more entertaining than the actual debates have been already!”

Zappar Augmented Reality Hat

More from Zappar

View all