WPP agencies A+B Expedio and Ogilvy & Mather to run join venture in the Philippines
WPP owned agencies Ogilvy & Mather and A+B Expedio have announced a joint venture in the Philippines to operate OgilvyAction in the country.
The joint venture will see A+B Expedio offer its expertise in local activation experience alongside Ogilvy’s analytics, strategy, development, digital and creative offering, with the venture based in Metro Manila.
The news follows WPP’s half-year figures showing a seven per cent increase in profits for 2012, while also announcing its intention to return its headquarters to the UK.
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