Google WordStream

Infographic: How pay-per-click ads are taking over Google results


By The Drum Team, Editorial

July 19, 2012 | 1 min read

Wordstream has unveiled an infographic looking at how Google’s search engine results are being taken over by pay-per-click ads.

According to US advertising data, sponsored results account for 64.6 per cent of clicks for high commercial intent keyword searches.

It was also found that 45.5 per cent of people could not identify paid ads on the search engine results page if there was not a right column.

How Google Sponsored Listing Ads are Crouding out the Google Search Results Page
© WordStream, a Google Keyword Tool, and AdWords Tool Provider.
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