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Yorkshire Water unveils ITV weather sponsorship idents with Iris Associates

Yorkshire Water has unveiled its sponsorship idents, created by Iris Associates, for ITV Yorkshire Weather.

The six idents, produced by The Mob with media planning from Alchemy Media, feature a number of money saving ideas that people can fit in their everyday life.

Maria Vardy, managing partner at Iris Associates, said: “The opportunity to deliver Yorkshire Water’s water saving message alongside the weather was the fit we were looking for in taking this message to customers. We are constantly looking for different ways to engage with customers, helping them change behaviours and save money, whilst building association with the Yorkshire Water brand.”

Leanda Trethewey, head of brand and customer engagement at Yorkshire Water, added: “Our product and service is intrinsically linked to what the weather does. The weather sponsorship allows us to engage our customers by offering simple ways to save water and at the same time achieve brand exposure at a key point in the viewing schedule.”