British Airways unveils #HomeAdvantage image on London flight path
British Airways has unveiled a giant image of heptathlete Jessica Ennis on the flight path into Heathrow, along with the words ‘Welcome to our turf’.
It will be visible to passengers in the run up to the Games, including 16 July when most of the competing athletes will arrive into London.
Located in Thornbury Playing Fields in Hounslow, about three miles from Heathrow, the image measures 53 by 75 meters.
Ennis, said: “I’m thrilled to be the first face that people will see arriving into the UK for the London 2012 Games. I hope it brings excitement to homecoming Brits, and reminds international athletes that we’re ready and prepared! We have the most dedicated fans in the world, who will get behind us every step of the way to give us a home advantage.”
Over 600 litres of red, white and blue weatherproof paint was used, taking two days for painters to complete the artwork on grass.
Luisa Fernandez, British Airways sponsorship manager, said: “Whether you’re a Brit coming home, or an athlete arriving in for the London 2012 Games, this celebratory message reminds us all of the power of the home crowd and how important it is to get behind Team GB and ParalympicsGB.”