Could Ikea, Pringles, TFL and Coca-Cola use these ideas? The Chip Shop Awards 2012

This week saw the Chip Shop Awards 2012 handed out, with campaigns created for brands such as Pringles, Coca-Cola, Ikea and Transport for London proving a success.

Above are interviews with some of the winners and entrants from this year's awards, as well as footage from the ceremony itself and images of the winning work. Also interviewed is chairman of the judging panel Leo Burnett's Jon Jessup who described this year's winners as 'the best yet'. After 10 years of Chip Shop entries, that is no small claim.