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Britain's Got Talent ITV Fremantle Media

Britain's Got Talent viewers now able to use app to vote


By The Drum Team | Editorial

May 4, 2012 | 2 min read

Britain’s Got Talent viewers will be able to use their mobile phones to vote, this time through the show’s smartphone app.

Announced by ITV and FremantleMedia, the app, available on iPhone, iPad and iPod Touch and has already been downloaded by over 500,000 users will allow users to vote during the live shows.

The app will display a voting button at the bottom right of the screen, replacing the buzzer that featured during the audition stages. A bundle of three votes for the app can be purchased for £1.49.

Viewers will also be given the opportunity to purchase live streaming from four backstage cameras placed around the studio during the live stages.

Mobile short dial codes will also be introduced, allowing those casting a vote to dial a seven digital number to vote.

Ann Cook, director of interactive for ITV & managing director of ITL, commented; “We know that today's viewers like engaging and interacting with our biggest shows via new platforms and on many devices. Therefore it makes sense for us to explore introducing voting to the places where large numbers of viewers are already engaged. We’re really looking forward to seeing how audiences respond to both these two new voting platforms, alongside the existing landline platform, as Britain’s Got Talent moves into its exciting live final phase this weekend.”

Peter Cassidy, head of FremantleMedia UK Interactive, added “The apps around our shows are becoming more and more integrated with live broadcast so including in-app voting and live backstage cameras for the first time is a huge step towards delivering a truly second screen experience to fans of BGT. We're delighted to be working with ITV, MIG and Tellybug to make this happen."

Britain's Got Talent ITV Fremantle Media

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