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The Drum

Are festivals dead? Opportunities for brands to play the field at Bestival, Glastonbury & Kendal Calling

British Summer Time has officially begun, and festival season is on the horizon, bringing a wealth of opportunity for brands to engage with the heart of their target market. But with recent scaremongering hinting festivals are dead, Steve Smith, managing director of Ear to the Ground, reflects on why it’s still worth it for brands investing in festivals.