British Summer Time has officially begun, and festival season is on the horizon, bringing a wealth of opportunity for brands to engage with the heart of their target market. But with recent scaremongering hinting festivals are dead, Steve Smith, managing director of Ear to the Ground, reflects on why it’s still worth it for brands investing in festivals.
Are festivals dead? Opportunities for brands to play the field at Bestival, Glastonbury & Kendal Calling
This article is about:
We are the sport and music agency powered by Fan Intelligence. We work with ambitious brands and rights holders to help them get more from their sport and music assets, using our Fan Intelligence model to ensure that we stay connected to the revolutionary ways that fans are consuming tech and innovation.Find out more
Like what you see? We can email it to you
Choose from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creative.