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By The Drum Team | Editorial

May 3, 2012 | 1 min read

Tesco has begun to air a new TV advertising campaign to promote its refreshed Everyday Value range.

The campaign, which broke last night on ITV1 and Channel 4, aims to promote the new name for its Tesco Value range.

Alongside TV, the campaign will also include print and poster adverts, editorial partnerships with women’s consumer magazines and targeted digital activity.

David Wood, UK marketing director for Tesco, said: “This campaign demonstrates that Everyday Value products can be part of everyone’s basket, whatever their budget, alongside the other Tesco ranges. It reassures customers that Everyday Value can balance the cost of their shopping and they can still enjoy great quality, at a great price.

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