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Schweppes Abbey Well London 2012 Olympics Drum News

Schweppes unveils strange Olympic facts as part of its ‘unsung hero’ campaign


By The Drum Team | Editorial

April 19, 2012 | 2 min read

Schweppes Abbey Well, the official water of the Olympics, has unveiled facts about the Olympics - such as that the gymnasts will get through about 5,820 kirby grips –discovered during its search for unsung heroes of the Games.

The drink brand teamed with comedian Steve Williams to find the unsung heroes of the Olympic Games, with horse groomer Jenny Ellis; clay pigeon technician Richard Newton; marathon course measurer Hugh Jones and field equipment tester Malcolm Fletcher being given a spotlight to explain their work.

Williams said: “We all know about the athletes and stadiums but what about the nitty gritty of each event? Or the people that have spent years beavering away behind the scenes? Do they get any thanks?! In the hunt for our Schweppes Abbey Well Unsung Heroes we have revealed the sublime and the ridiculous- and found four very worthy Unsung Heroes of London 2012!”

Schweppes found that stable workers will clear up a predicted 32,000 piles of manure from the equestrian events; 5 million litres of bottled water will be supped in the Olympic Village and Olympic Rowers could use up to 110,000ml of suncream during the week long event.

Schweppes Abbey Well London 2012 Olympics Drum News

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