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Coca-Cola unveils its Coke Hands outdoor ad campaign in Shanghai with Ogilvy & Mather Advertising


By The Drum Team, Editorial

April 18, 2012 | 1 min read

Coca-Cola has unveiled its new outdoor advertising campaign in Shanghai, created by student Jonathan Mak Long, gained internet acclaim for his Steve Jobs tribute which went viral around the world following his passing.

The outdoor execution, by Ogilvy & Mather Advertising Shanghai, will run in bus shelters and elevators across the city, and aims to build on the ‘open happiness’ campaign.

Graham Fink, chief creative officer of O&M China, said: “In a market like China where clutter is the norm, the simple lines and hyper-minimalistic design, which even leaves out Coke’s logo, are a show-stopping example of ‘less is more’.

“Beyond its obvious beauty, what made everyone so excited is that the design is inherently universal – we expect it to bring smiles to people everywhere from Shanghai to Istanbul to Buenos Aires – without any modification at all.”


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