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UK Internet Advertising forecast to increase by 14% in 2012 by Enders Analysis


By The Drum Team | Editorial

April 11, 2012 | 1 min read

Internet Advertising has been forecast as increasing by 14% in 2012 and by 12% in 2013, with spend expected to reach £6.1bn, according to Enders Analysis.

Following statistics released by the IABUK/PwC, which said that internet advertising grew by 14.4& to £4.8bn in 2011, becoming the single largest advertising medium as a result, Enders has forecast further growth for the medium.

The growth in spend to £6.1bn, (36% of UK advertising) would mean a 30% increase from last year.

Image courtesy of Shutterstock.

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