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Sunday is the most engaging day for brands on social media


By The Drum Team | Editorial

April 4, 2012 | 1 min read

Sunday is the day where fans are most likely to engage with a brand on social media, research by Socialbakers has found.

Fast moving consumer goods (FMCG) and telecoms particularly fit this, with telecoms up from an average of 7% engagement during the week to 11% engagement.

Jan Rezab, CEO of Socialbaker, said: “To maximise fan engagement, brands need to tailor social media updates according to their audiences browsing habits. Whilst they must maintain engagement throughout the week, they should consider posting their most compelling content at times of peak engagement to ensure the greatest online brand buzz.”

The automotive sector bucked the trend, however, receiving the highest engagement on Tuesdays.

Socialbakers also found that the responsiveness of brands to fan posts on Facebook is on the up, with response rates up 15.5% since October last year, when just 5% of posts elicited a response from a brand.

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