Puma Social Media Drum News

PUMA tasks Kitcatt Nohr Digitas with social Teamsports account


By The Drum Team | Editorial

March 22, 2012 | 2 min read

Sports brand PUMA has appointed Kitcatt Nohr Digitas as its global Teamsport social media business.

The agency has been tasked with developing a new social media content and engagement strategy to PUMA’s Teamsport category, with a focus on football and rugby. This will also incorporate outdoor sports and cricket.

Content will be created for platforms such as PUMA’s football and rugby pages, as well as Twitter and Facebook pages for each of the sports, and third party platforms and blogs.

Featuring within the strategy will be footballers Sergio Agüero and Cesc Fàbregas, as well as others.

Terence Parris, head of marketing Teamsport at PUMA, said; “We were really impressed by the strong creative ideas presented by Kitcatt Nohr Digitas, as well as the energy and enthusiasm of their team. They demonstrated a clear understanding of who we are as a brand, our objectives and strategic focus moving forward and how we can work to realize these, and we look forward to working with them.”

Marc Nohr, CEO at Kitcatt Nohr Digitas added; “Winning PUMA is a real endorsement of our social media and content offering, and we’re very proud to be working with such an innovative brand.”

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