itison set to launch partnership with STV Group
Deals website itison is set to launch a partnership with STV, which will see four ads centred around the city skylines of Glasgow, Edinburgh, Aberdeen and Dundee unveiled tomorrow.
The ‘itison STV’ partnership will see 24 hour TV campaigns, with the ads, which were produced in collaboration with the in-house marketing team at itison.com and the team at UpUp Design Ltd, featuring giant pink cupcakes raining down on the skylines and landmarks of each city.
Oli Norman, founder and MD of itison.com, said: “itison is now the only daily deals site in Scotland providing quality deals across all four major Scottish cities and beyond. As a brand, we’ve grown at an incredible pace with more than 300,000 members and offices and staff in Glasgow, Edinburgh, Dundee and Aberdeen.
“Partnering with STV Group means that itison.com is now the only daily deals site in the UK advertising live deals, on TV, as they happen. It’s an exciting venture for both itison and STV but also for the businesses we work with who’ll be offered a chance to get their brand in front of a massive audience with a 24 hour TV campaign in addition to the instant revenue and custom generated by their deal.”
Tomorrow’s itison STV launch deals include brands such as Mings Restaurant in Princes Square, Glasgow; Barony Castle near Edinburgh; Tiger Tiger in Aberdeen; and Chambers Restaurant in Dundee.
Steven Walker, director of corporate development at STV, said: “STV is delighted to team up with itison.com to bring our viewers across Scotland a fantastic selection of money saving deals. This exciting partnership brings together the unique deals supplied by itison.com and the unique and unrivalled reach of STV in Scotland”.
Meanwhile, STV has revealed to The Drum that its Daily Deals venture is no more having begun this partnership agreement with Itison.
A spokesperson for STV, said: "STV deals was run as a pilot scheme to test the audiences appetite for the delivery of discounted deals, the result of this was the positive outcome of finding a partner who already had a foothold in the market who we could partner with to develop this business."
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