STV launches Daily Deals venture
STV has today launched a new digital venture, Daily Deals, offering users discounts and deals from local retailers.
The new service delivers locally targeted deals via daily email alerts, which users will register for free to receive. It will begin in Glasgow and Edinburgh, but is expected to roll out to include other cities.
STV’s classified team is working closely with a host of local businesses including restaurants, beauty salons, adventure day organisers and hotels to source the widest possible range of deals.
Mike Ferguson, head of classified at STV, said: “This brand new venture from STV delivers a fantastic opportunity for our advertisers in Glasgow and Edinburgh to showcase their services and share their best deals with the STV audience. The service will cover a wide range of sectors and target both men and women, offering great deals for everyone.”
The launch will be supported by a promotional email and online campaign, with a television campaign being launched in September.