The London Evening Standard claims circulation coup over The Daily Telegraph, The Guardian and The Times
The London Evening Standard has reported that it has overtaken the Daily Telegraph and become the most read daily quality newspaper.
Figures from the National Readership Survey show that an average of 1,597,000 people read the Standard each weekday, ahead of The Telegraph (1562), The Guardian (1120) and The Times (1385), it has said, after its readership rose by 10% last year.
Breaking down its demographic of readers, the Standard said that its readership in the top AB social class had risen by 10%, while its readership under the age of 34 had increased by over a quarter (26%).
Competitors will however point out that the London Evening Standard is distributed for free.