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Advertising Standards Authority Channel 4

ASA announces it will not investigate 'Bigger. Fatter. Gypsier' ad


By Ishbel Macleod, PR and social media consultant

February 22, 2012 | 1 min read

The ASA has revealed that it will not be investigating Channel 4’s 'Bigger. Fatter. Gypsier' ad created in-house by 4Creative.

In a statement, the advertising standards body said: “We have received 316 complaints about the Channel Four ad campaign for the new series of Big Fat Gypsy Wedding.

“The general nature of the complaints were that the ads were offensive because they were racist and denigrated Gypsy and Traveller communities and that the ads featuring children were offensive, irresponsible and harmful because they might encourage bullying.

“We carefully considered the complaints and while we acknowledged that the ads might not be to everyone's taste, we noted that both the images and the text reflected the tone and content of the programme they promoted. For these reasons, we did not consider the ads were likely to cause serious or widespread offence or be seen as irresponsible or harmful and will not therefore be taking any further action.”

Some versions of the ad had been graffitied with the words ‘more racist’ at the bottom (see bottom right image).

Advertising Standards Authority Channel 4

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