Channel 4 'Bigger. Fatter. Gyspier' ad faces flak online


By The Drum Team, Editorial

February 13, 2012 | 1 min read

Channel 4 has faced flak online for its billboard ad, promoting the new season of Big Fat Gypsy wedding.

The ad read 'Bigger. Fatter. Gyspier' and had a picture of two children, one in the foreground and another in the background.

In response to a Twitter comment about the ad, Channel 4 said ‘Everyone featured in the posters has seen them and is happy with them. Parental consent was given for the poster campaign’.

A blog post by Ross McCulloch on the ad led to multiple responses, with several people saying they plan to contact the ASA about the ad.


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