Stuart Feather, co-founder of Feather Brooksbank, has opened a new independent media buying agency, with £27m worth of TV billings, including the media account for online gambling brand Bet365.
Feather, who left Aegis owned Carat at the end of last year after 20 years, has opened The Republic of Media, which will be headquartered in Manchester, although Feather will continue to be based in Edinburgh. It is understood that an operation would also be based in the South West of England.
Another director of the company will be Nick Cross, formerly of MediaVest and founder of The Game Plan, which will become part of The Republic of Media.
The media independent opens its doors with eight accounts, Feather confirmed, including, it is understood, Bet365, a former client of Carat. Other clients are Hornby, Jumbo Games and Topps Confectionery.
Feather explained to The Drum that he had chosen to set up a new media agency as he wanted to continue to offer clients the option of working with an independent agency, amidst the number of globally owned agencies across the UK.