VisitBritain has unveiled a 13-month online branded content deal with Yahoo, brokered by Mediacom, as part of its new campaign.
As exclusive digital display media partner, the campaign launched across Germany, France, India, Australia, Brazil, Canada and the US on Yahoo Travel, with Japan and China to follow.
The digital campaign will be rolled out across all Yahoo networks, and socially integrated into sites such as Flickr.
Rich Riley, Yahoo EMEA senior vice president and managing director, said:“We are really excited to have been chosen as VisitBritain’s digital display partner.
“This will be their largest ever online campaign and Yahoo has a strong track record of delivering original global media campaigns with seamless digital content and advertising.
“Our campaign for VisitBritain will be as individual as those consumers who interact with it – helping demonstrate why we all think Britain is so great.
“2012 is the year to visit Britain and we’re about to show people why.”