Chip Shop Awards Ad of the Week: ‘Free Snowman’ for Ikea


By The Drum Team, Editorial

February 3, 2012 | 1 min read

A spoof ‘Free Snowman’ ad for Ikea has been voted The Chip Shop Awards Ad of the Week.

In the run-up to the entry deadline on 16 March, the Chip Shop Awards website is carrying out a weekly public vote to recognise some of the best ads entered so far.

This ad, by freelancer Steve Lownes, was entered into the ‘Best Outdoor Ad’ category, and teases the self-assembly idea of Ikea.

The Chip Shop Awards are an international creative awards scheme with no limits or rules - it's all about ideas. The work need not have run and the creator need not work for the client, and categories include ‘best use of plagiarism’ and ‘best use of annoying jingle’

You can start casting your votes for next Friday’s Ad of the Week now.

Last week’s winner was a spoof ‘Never Hide’ Ray Ban poster featuring Colonel Gadaffi, created by Ben Askew at Freestyle Interactive.


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