The Drum Awards Festival - Official Deadline

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Chip Shop Awards Ad of the Week - 'Never Hide'


By The Drum Team, Editorial

January 27, 2012 | 2 min read

A spoof Ray Ban poster featuring Colonel Gadaffi has been voted The Chip Shop Awards Ad of the Week.

In the run-up to the entry deadline on 16 March, the Chip Shop Awards website is carrying out a weekly public vote to recognise some of the best ads entered so far.

This week's winner, entered into the 'Best Remake of an Existing Advert' category, is a brave update of Ray Ban's 'Never Hide' campaign. It was created by Ben Askew at Freestyle Interactive.

The Chip Shops is not just about controversy, however, as you can see from the two ads that pushed Askew's entry close in the voting this week - Vital's clever Star Wars poster and Lawton Bailey's idealised McDonald's campaign.

Voting is now open for next Friday's Ad of the Week so pick your favourite now.

Categories include Best Use of Bad Taste, Best Work for Any Brand You Haven't a Hope of Winning and Invent Your Own Category.

If you want to be included - and to stand a chance of winning a Chip Shop Award for real - get your entries in by 16 March.


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