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Liverpool FC

Liverpool FC to partner with 3K Battery to grow brand in Thailand

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By The Drum Team, Editorial

January 30, 2012 | 2 min read

Liverpool Football Club is to partner with car-battery manufacturer 3K Battery as part of its strategy to grow its brand in Thailand.

The partnership will see the club work alongside 3K Battery to raise its profile and engage with Liverpool supporters in Thailand.

Ian Ayre, managing director of Liverpool FC, said: “We are continuing to team up with successful companies around the world which once again shows the value of the Club’s brand globally.

“3K Battery is a forward-thinking company and, as with all our partnerships, we have taken time to form a relationship with 3K Battery so we can support mutual goals more effectively and provide significant brand visibility.”

Weerawat Kohpaiboon, senior vice president of 3K Products, added: “We are very excited to officially engage in a partnership deal with one of the most admired English Football Club, Liverpool FC, who has a long history and massive fan base around the world, especially in Southeast Asia.

“We strongly believe that the partnership with Liverpool FC will enable us to create a successful and valuable campaign for Thai football fans and consumers for both 3K Battery and Liverpool FC in Thailand."

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