The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Irn-Bru News Scotland

AG Barr reveals 12% sales growth for 2011

Author

By Stephen Lepitak | -

January 26, 2012 | 2 min read

Soft drinks group AG Barr, which produced IRN-BRU, will announce its trading in the final quarter of last year, with its total sales understood to be 12% ahead of the same period in 2010.

The company experience like-for-like growth of 6% as a result of growth across all of its core brands, including IRN-BRU, and Rubicon and KA also fairing ‘strongly’.

As a result, with its financial year ending on 28 January, the company has said that it ‘remains on course’ to meet its expectations, despite ‘continuing volatility’ in the cost a number of key ingredients, such as sugar, packaging materials and energy.

Despite expecting continued pressure to impact consumers’ disposable incomes, the company has said that it does see sales growth opportunities across its core brands as it drives its product distribution, but will maintain a focus on costs throughout its operation to protect margins.

The company will also continue to develop its investment plans in regards to future production in the south of England, it has revealed.

The full results for the financial year is expected to be announced on 26 March.

Irn-Bru News Scotland

More from Irn-Bru

View all

Trending

Industry insights

View all
Add your own content +