The Drum Awards Festival - Extended Deadline

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By The Drum Team, Editorial

January 25, 2012 | 2 min read

Cadbury Dairy Milk has today launched the latest online music video in its Keep Singing, Keep Team GB Pumped campaign – Danger Zone.

The latest video, produced by Hypernaked, shows some of the UK’s biggest fans going to extreme lengths to get up close and personal with 10 unsuspecting racquet sport athletes - Darius Knight, Jordanne Whiley, Imogen Bankier, Ross Hutchins, Colin Fleming, Chris Adcock, Sarah Walker, Peter Mills, Aaron McKibben and Louise Hunt - whilst they train.

As the music plays, they shed their disguise at unexpected moments to reveal themselves and pledge their support through song - to the shock and delight of the athletes.

Darius Knight, Team GB table tennis hopeful, said: “It was awesome being part of the shoot and of the Cadbury Dairy Milk Keep Singing, Keep Team GB Pumped Campaign.

“It takes a lot to shock me and the guys had me jumping about 5 foot in the air with surprise, especially when I was playing! To be involved with something special like that and have loads of fun at the same time was great. I'm so grateful for Cadbury's support of Team GB. We need all the back up we can get and to have them behind us definitely keeps us going.”

Cadbury London 2012 Olympics Dairy Milk

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