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Are you on McCann Birmingham's list? Controversial recruitment ad returns...


By The Drum Team, Editorial

January 20, 2012 | 1 min read

McCann Birmingham has today published a new version of its infamous recruitment ad 'The List'.

The controversial press ad first appeared in The Drum magazine in March last year. It carried names of staff at rival agencies followed by the message: "You're on our list."

McCann has booked a reprised version of the ad with a range of new names into this week's edition of The Drum.

Vince McSweeney, group executive creative director at McCann Birmingham, said: “The original concept of The List was to highlight the great creative talent we have in the regions."

The original list ad was awarded best print recruitment ad at last night's RAD Awards in London.

It has also picked up awards at Fresh, Recruitment Business Awards and Cream.


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