Were you on the list? An advert placed in the last issue of The Drum magazine by McCann Erickson Communications House has certainly ruffled some feathers.
Recently appointed executive creative director at the agency Vince McSweeney has compiled a list of creatives from rival agencies that are "on his list".
Award-winning and senior creatives from the likes of Rave, Dinosaur, True North, Propaganda, JWT, PS Creative, Big Communications, CheethamBell JWT, Underdog Creative, BJL and TBWA Manchester were all on the McSweeney's hit-list.
However, a number of the agencies have acted angrily in response, with one even creating an advert of their own in reply to McSweeney's list.
McSweeney then added: "Not on the list and think you should be?" Before asking potential recruits to get in touch.
See the full list of names in the ad (in the gallery, left).