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By The Drum Team | Editorial

January 9, 2012 | 1 min read

The idents for Celebrity Big Brother sponsor Plusnet have been revealed by Karmarama.

As part of the six-figure sponsorship deal, the Plusnet credits will be shown before and after each episode of the show and sister ‘Bit on the side’ show, as well as before and after adverts.

The idents feature character Joe in the Big Brother diary room chair, with Joe’s dad also featuring in some.

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Karmarama is the UK’s most progressive creative agency, now part of Accenture Interactive.Its services include advertising, direct and digital marketing, digital design and build, data and analytics, PR, social and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it, Connected Creativity.

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