Latitude and Callcredit Information Group unveil ‘Integrating Online and Offline Worlds’ book
Latitude Digital Marketing is to launch its second book, ‘Integrating Online and Offline Worlds’ next Monday.
Created in partnership with Callcredit Information Group, the book looks at the latest developments in digital marketing, with topic such as on topics such as Spotify, Facebook, Twitter and mobile marketing featured. It also continues the theme of integration from Latitude’s first book, ‘Integrated Marketing Intelligence’.
Alex Hoye, CEO of Latitude Digital Marketing, said: “It’s no longer a case of separating online marketing from offline, but thinking about them as one.
“Economic pressure, technological acceleration and immense consumer adoption have forever changed the dialogue between brands, their products and buyers, evolving it in unexpected ways. What we have done with ‘Integrating Online and Offline Worlds’ is bring together a snapshot of all of these developments under one cover.”
Available as a free download from 13 December, ‘Integrating Online and Offline Worlds’ includes articles from Google, Brainient, One iota, Kenshoo, Flurry, Games for Brands and Snow+Rock as well as contributions from Latitude’s own digital experts.
The book splits the articles into five sections: socialising; mobilising; optimising across channels; finding via search; and engaging.
Paul Kennedy, head of consulting at Callcredit Information Group, added: “The incredible technological advancements we have seen in 2011 are surely only the beginning for what’s to come in 2012. Mobile, Facebook and Twitter to mention only a few channels, are evolving at tremendous speed and the sooner an integrated approach to marketing is in place, the more organisations will benefit from a competitive edge.”
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