Boots reveals personalised loyalty card offerings


By Ishbel Macleod, PR and social media consultant

December 8, 2011 | 2 min read

Boots has today revealed that it will be providing personalised promotions to Boots loyalty card holders.

New technology has been deployed across about 2,500 Boots stores nationwide, with over 350,000 customers to experience targeted messages from store colleagues and over six million customers to receive personalised offers in the form of a till-generated voucher.

Boots UK believes that investment in this technology, which will reach each of the 16.8 million active Advantage Card holders, will help to ‘shape a new future in the delivery of personalised customer care’.

Elizabeth Fagan, marketing director of Boots UK, said: “We know our customers love the value that Boots provides, but they also want offers and promotions to be more relevant to them as an individual. Whether they are accumulating points for a special treat, or using their points for a little indulgence once in a while, the Boots Advantage Card is getting more personal for them.

“We’re very excited by this revolutionary new technology and the opportunities it brings to both the business and ultimately to our customers, offering them the best shopping experience possible whilst continuing to deliver great value.”

The Boots Advantage Card has previously offered four points per pound spent in store or online, along with general promotion vouchers available at the till, while there has been in store kiosks which provide slightly personalised vouchers, based on information submitted on the Advantage Card form.


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