The Drum Awards Festival - Official Deadline

-d -h -min -sec

London 2012 Olympics Ebay

2012 Olympic hopeful James Ellington turns to eBay to find sponsorship


By The Drum Team, Editorial

December 7, 2011 | 1 min read

In order to raise sponsorship to compete in the London 2012 Olympic Games, athlete James Ellington has turned to eBay.

Ellington has begun to advertise himself on the online auction site, with a reserve of £30,000, as he seeks a sponsor, whose logo will appear on his kit at training and press events.

The 100m, 200m and relay sprinter has been forced to use the site after battling back from four years of injuries, which saw his world ranking slide, with many sponsors overlooking him as a result.

London 2012 Olympics Ebay

More from London 2012 Olympics

View all


Industry insights

View all
Add your own content +