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Mergers and Acquisitions WPP

WPP's 24/7 Real Media acquires Panache


By Stephen Lepitak, -

December 6, 2011 | 1 min read

WPP has acquired digital video advertising company Panache through its marketing technology business 24/7 Real Media.

The assets of Los Angeles based Panache, which was founded in 2006 and now employs 17 people, sees 24/7 Real Media expand its technology offer.

The company’s client list includes Fox News, CBS, MTV Networks and Channel 4.

Mergers and Acquisitions WPP

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