The University of Bristol will begin an interactive billboard campaign this week, featuring custom designed QR Codes.
The outdoor adverts are being used to promote additional places available at the University for 2012, and were created by Out of Home International with TMP Worldwide and Peloton Design.
The Billboards see the QR Code designed in the shape of the Clifton Suspension Bridge and will featuring in Birmingham New Street Station and Padding for a period of six weeks.
The 48 sheet will be displayed to commuters as they enter London Paddington station, and once scanned, will take the user to an exclusive section of the University of Bristol’s website.
David Alder, director of communications and marketing at the University of Bristol said: "As one of the most highly sought after universities in the UK, it was important to ensure people knew that we were now able to offer a small number of additional places for study. We regularly have to turn away a significant number of high-achieving individuals due to the huge competition for places at Bristol and so getting this message out there was very important.
It was also important that whatever we did to get the message out there had to live up to the extremely high academic standards and overall world-class reputation of the University - hence the rather clever use of QR code in the design creative and the use of the design out of doors, meaning that more people could actually interact with it and discover what the ad is trying to get across. We're aware that this is pushing the boundaries a bit in terms of how QR code can be used, and we're pretty excited. We hope people like it."