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Asda Scotty Brand Tesco

Billington Cartmell ad campaign and website to promote Scotty Brand


By Stephen Lepitak, -

November 10, 2011 | 2 min read

An outdoor campaign to promote Scotty Brand’s range of Scottish grown produce will run next week.

Created by Billington Cartmell, which was appointed by the brand in August, the campaign will support key listings, with Scotty Brand produce currently stocked in Asda, Tesco and Co-op stores across Scotland.

A new website has also been created to support the campaign, allowing shoppers to find where to buy the food, and including video content offering advice on how to cook it.

Beri Cheetham, executive creative director for Scotty Brand, said: “Our vision was to create an iconic campaign that does true justice to Scotty Brand’s provenance, heritage and quality. We think the dramatic contrast between epic landscapes and intriguing produce shots make for engaging outdoor advertising.”

Michael Jarvis, marketing manager for Scotty Brand, said: “We wanted to demonstrate the values at the heart of Scotty brand. That is to provide excellent quality, healthy food, making the most of pure Scottish rainwater and the rich soil of the country. With the use of high-tech impactful photography, we’re able to bring the fertile lushness of the Scottish countryside right in front of the consumer.”

Asda Scotty Brand Tesco

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