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CABANA

CABANA launches its new branding with Goosebumps

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By Ishbel Macleod, PR and social media consultant

November 8, 2011 | 2 min read

New restaurant chain CABANA has unveiled its branding, created by London based consultancy Goosebumps.

The Drum reported in September that Goosebumps had been appointed to create the brand identity, which included signage, menus, stationary, staff uniforms and bottles as well as online and across social media.

The agency used a ‘bright sun-beaten colour palette’ to capture the energy and vibrancy of a lively Brasilian (deliberately spelt with an ‘s’) street corner for the restaurant chain, a collaboration between Rio-born David Ponte and Jamie Barber, owner of Sweet Potato.

The new restaurant chain will open its doors in two London locations this month - Westfield Stratford tomorrow and St Giles next Wednesday - and will be accompanied by a social media push and a launch event on 15 November at St Giles, with plans for a national roll out in 2012.

Barber said: “CABANA has been a real labour of love for us at Sweet Potato, and we could not be more pleased with the brand that Goosebumps has created for us, which captures the energy and brightness of Brasilian cooking perfectly.”

Simon Cotterrell, strategic partner at Goosebumps, said: “It’s incredibly exciting for us to reveal the CABANA brand. We were given the opportunity to really focus on all the little touches that contribute to creating a brand experience, from what goes on the wall to the look of the waiters’ uniforms.”

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