Oxygen Accelerator to support Children in Need with app


By Ishbel Macleod, PR and social media consultant

November 7, 2011 | 2 min read

Birmingham based Oxygen Accelerator is looking for sponsors as part of its plan to build a video game designed by Birmingham primary school pupils from scratch in just a weekend for Children in Need.

It will be launched as an app for iPhone and Android smartphones, with a PC version also available, with profits made from sales going to Children in Need.

Children aged between eight and 11 are invited to design a game, and are being encouraged to work together in order to come up with characters and a plot.

Mark Hales, Oxygen co-founder, said: "We wanted to come up with an idea that would encourage primary school children to think about using technology.

"Designing a game will stimulate their imagination and get them thinking about technology and, when they get the chance to see the finished product as a downloadable app, we think they'll be really excited.

"With Children in Need due later in the month we thought this was a perfect opportunity to help with the fundraising.

"We'll build the game over the weekend of November 12 and 13 and invite the winners to the science park so they can see the finished product and attend the launch.

"We'd like the business community to back us in this and, as well as encouraging everyone to download the game, we plan to give the winning school a prize for their efforts."

Companies which want to be involved in the project can email Mr Hales on or visit the website.


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