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McDonald's Coca-Cola

Retro Coke glasses to be placed on offer at McDonalds, celebrating brand's 125th anniversary

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By Stephen Lepitak, -

October 31, 2011 | 2 min read

McDonald’s will launch a national branded glasses promotion with Coca-Cola today (31 October).

Working with The Marketing Store, the three-week promotion will offer retro Coke glasses to celebrate the 125th anniversary of the brand, accompanying every purchase of a Large Extra Value Meal of Premium Salad.

Six glasses have been created, dedicated to a different era of Coke’s history.

The glasses will be promoted within TV and outdoor activity as well as Facebook, and the McDonald’s Flashback Booth’ app, which allows users to publish their photos on their Facebook page.

Neil Arnott, director at The Marketing Store said: “For many years now, our successful partnership with McDonald’s has enabled us to produce some fantastic, award-winning campaigns. Our shared ambition has and always will be to give something back to customers. The latest Free Retro Coke Glass promotion is no different – the specially designed glasses are testament to that. In addition, our interactive Facebook Flashback Booth is a further extension of the Coke Glasses in-store experience, not to mention an exciting reflection on our fast-growing digital capabilities.”

Steve Howells, senior marketing manager for McDonald’s added: “Our Coke Glasses promotion is back for its sixth year at McDonald’s and it is a promotion that remains hugely popular with our customers. This year’s promotion is set to be the most exciting one yet, because together with TMS, we have developed an integrated and interactive digital campaign which will enable our customers to have fun with their friends using a newly designed app; Flashback Booth and Facebook.”

McDonald's Coca-Cola

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