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Tesco Blippar

Tesco partners with Blippar for Halloween campaign


By Ishbel Macleod, PR and social media consultant

October 28, 2011 | 1 min read

Tesco has partnered with augmented reality technology specialist for a Halloween campaign.

The Halloween adverts have clear calls to action in the top right hand corner, along with instructions at the top to instruct people on what they need to do with the app.

Adverts for items such as costumes, sweets and pumpkins are featured in the campaign.

This partnership follows Tesco launching the country’s first image recognition augmented reality print campaign with Blippar last month as part of its new Big Price Drop campaign.

Tesco Blippar

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