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BBC News editors to take over from auto-tweets


By Ishbel Macleod, PR and social media consultant

October 26, 2011 | 1 min read

Today, BBC News (@BBCNews) implemented a new system for its tweets, with editors posting links to articles instead of auto tweets during daytime hours.

The media organisation said, however, that auto tweets will be continued on @BBCNewsUKfeed.

An example of the new style of tweet is: ‘#Germany's Bundestag approves Chancellor Merkel's plan to strengthen #eurozone rescue fund. More soon #EU’, compared to ‘Mongol wreck found off Japan’ with a link.

The Twitter stream now also includes retweets as well.

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