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Countrywide set for first mainstream TV ad running in the Midlands

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By Stephen Lepitak, -

October 24, 2011 | 1 min read

Countrywide is set to undertake its first mainstream TV advertising campaign, after Brilliant Media was appointed to devise the media strategy.

The campaign will highlight the developers range of retail products, launching on 31 October and running on ITV in the Midlands area throughout November having been produced by Sound and Picture House.

Paul Bramwell, managing director of Brilliant Media, said: “This is an exciting time for Countrywide following four consecutive years of record profits and they are now showing their commitment to growing the business further by using mainstream TV for the first time, giving them the opportunity to reach out to even more customers.”

Rebecca Barningham, group marketing manager at Countrywide, said: “We wanted to build on the awareness already created through print advertising, and adding the reach potential of television to our media mix allows us to penetrate often difficult to reach rural locations. Brilliant Media worked with us to show how rural areas not served by other media channels often rely on television to entertain and inform.”

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